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July/August 2010
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Quote of the Day

Tough times call for tough quotes, including these timeless classics:

“Tough times never last, but tough people do.”
-- Robert H. Schuller, American televangelist, pastor and author

“The only thing that overcomes hard luck is hard work.”
-- Harry Golden, American journalist and newspaper publisher


National Truck Driver Appreciation Week

When it comes to driver retention, often it’s the little things that count. For example, will your company celebrate National Truck Driver Appreciation Week 2010 on Sept. 19-25? Created by the American Trucking Associations, NTDAW is “the perfect time to show your drivers how much you appreciate their hard work, commitment and safe driving,” according to the ATA.

As part of the weeklong celebration, many trucking companies, suppliers, state trucking associations, truck stops and travel plazas are making plans to hold special events for drivers ranging from cookouts to prize giveaways. Meanwhile, governors, mayors and legislators around the country will issue proclamations in praise of America’s 3.5 million professional truck drivers.

“Professional truck drivers deserve recognition for safely delivering our nation’s freight,” says ATA President and CEO Bill Graves. “As a result of their commitment, our nation’s highways are the safest they’ve ever been and our grocery shelves are stocked. We as a nation owe a great deal to the truck drivers out on our nation’s roads every day.”

For more information on National Truck Driver Appreciation Week and for ideas on how your company can show its appreciation, visit www.ntdaw.org.


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